247 Routine Legal

Platform Terms of Service (Spas)

Effective date: October 6, 2026
Last updated: October 6, 2026

These Platform Terms (the "Terms") are an agreement between TAO Digital Agency LLC, a Florida limited liability company, which operates 247 Routine ("247 Routine," "we," or "us"), and the business that subscribes to 247 Routine ("Spa" or "you"). They govern your use of the 247 Routine platform, including the Spa Manager dashboard and the member app as offered to your clients (the "Platform"). The Data Processing Addendum ("DPA") and your Order Form are part of these Terms.

If these Terms conflict with your signed Order Form, the Order Form controls.

1. The Platform

247 Routine is a client retention, rewards, and membership platform. It can work alongside your existing booking and point-of-sale systems, and it may include booking features where your plan offers them. Features available to you depend on your plan, as described in your Order Form. We may improve and change features, but we will not materially reduce the core features of your plan during a paid term.

2. Accounts and users

You are responsible for your staff's accounts, for keeping logins secure, and for everything done under your accounts. Give access only to people who need it, and remove access when someone leaves.

3. Plans, fees, and billing

  • Fees. Your plan, fees, billing period, message or credit allowances, and any founding-member or annual pricing are set out in your Order Form.
  • Payment. You authorize us to charge your payment method on file at the start of each billing period. Fees are in US dollars and exclude taxes.
  • Credits. Text message and broadcast credits are included or purchased as stated in your Order Form. Unused credits do not roll over or carry cash value unless your Order Form says otherwise. Carrier and messaging costs may change, and we may adjust credit pricing with 30 days' notice.
  • Late payment. If a payment is more than 10 days late, we may suspend the Platform until your account is current. Suspension does not pause fees.
  • Refunds. Fees are non-refundable, except where these Terms or the law require otherwise.
  • Price changes. We may change prices at renewal with at least 30 days' notice. Founding-member pricing locked in your Order Form continues as stated there.

4. Term and cancellation

Your subscription starts on the date in your Order Form and renews automatically for the same billing period unless either party gives notice of non-renewal at least 30 days before renewal. Annual plans are a commitment for the full year.

5. Your responsibilities

You agree to:

  • have the right to share your clients' information with us, and give your clients any notices required by law;
  • invite only clients who are 18 or older and located in the United States;
  • obtain and keep records of your clients' consent before sending marketing text messages through the Platform, honor opt-outs, and follow texting and marketing laws, including the TCPA and state laws such as the Florida Telephone Solicitation Act;
  • set rewards, memberships, offers, and prices that are accurate and lawful, and honor what you offer in the app;
  • fulfill restock requests and take payment directly from your clients;
  • keep your own cancellation, no-show, and refund policies, and apply them fairly;
  • make only truthful claims about your services and products in the app, and follow FTC rules on endorsements and testimonials; and
  • review content that our AI tools suggest before you send it to clients.

6. No protected health information

247 Routine is a wellness and retention platform. It is not designed for protected health information under HIPAA, and we do not sign business associate agreements under these Terms. You must not use the Platform to store or send medical records, diagnoses, treatment notes from medical procedures, insurance information, or other protected health information. If you are a HIPAA covered entity, such as a medical spa that bills insurance, contact us before using the Platform.

7. Messaging rules

  • Marketing messages sent through the Platform are limited to daytime hours in each member's local time zone and to reasonable frequency limits, which the Platform enforces.
  • You may not use the Platform for messages that are deceptive, unlawful, or sent to people who have not consented.
  • We may pause or block messages that put members, carriers, or the Platform at risk, and we may suspend messaging for complaints, high opt-out rates, or carrier violations.

8. Data

  • Your data. You own your business data and your client lists. As between you and us, member data is processed as described in the DPA and our Privacy Policy.
  • Members' own data. Members control their own accounts, skin logs, and photos. A member may delete their information or withdraw consent at any time, which removes it from your dashboard.
  • Aggregated data. We may use aggregated, de-identified data that does not identify you, your clients, or any individual, to operate and improve the Platform.
  • Export. During your subscription and for 30 days after it ends, you may export your client and rewards data. After that we delete it under the DPA.

9. Intellectual property

We own the Platform, including its software, design, the Esti assistant, templates, and content we provide. We grant you a non-exclusive, non-transferable right to use the Platform for your business during your subscription. You keep ownership of your logo, branding, and content, and give us a license to display them in the Platform for you. You may not copy, resell, or reverse engineer the Platform. If you send us feedback, we may use it without obligation.

10. Availability and support

We use commercially reasonable efforts to keep the Platform available, excluding scheduled maintenance and events outside our control, such as failures of hosting providers, app stores, carriers, or third-party systems you connect. We do not guarantee uninterrupted service. Support is provided by email during business hours, and we typically respond within 2 business days.

11. Third-party services

The Platform connects to services we do not control, such as your booking system, CRM, app stores, messaging carriers, and AI providers. Their terms apply to your use of them, and we are not responsible for their changes, outages, or data practices.

12. Warranties and disclaimers

We will provide the Platform in a professional manner consistent with industry standards. Apart from that, the Platform is provided "as is." We disclaim all other warranties, including merchantability and fitness for a particular purpose. We do not guarantee retention rates, revenue, bookings, or other business results.

13. Limitation of liability

To the extent the law allows, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data. Our total liability for all claims is limited to the fees you paid us in the 3 months before the event giving rise to the claim. These limits do not apply to your payment obligations or to either party's indemnification obligations.

14. Indemnification

You will defend and indemnify us against third-party claims arising from your services and products, the rewards and offers you make, messages you send through the Platform, your violation of law, or your breach of these Terms. We will defend and indemnify you against third-party claims that the Platform, as we provide it, infringes a US intellectual property right.

15. Suspension and termination

We may suspend or end your access for non-payment, misuse, a violation of Sections 5 through 7, or a risk to members or the Platform. Either party may end these Terms if the other materially breaches them and does not fix the breach within 14 days of written notice. When your subscription ends, members lose access to your Spa's rewards program in the app. You remain responsible for honoring rewards and memberships you offered, as required by law.

16. Confidentiality

Each party will keep the other's non-public information confidential and use it only for these Terms, for the term and 3 years after.

17. Disputes and general terms

  • Florida law governs. Venue is the state or federal courts in St. Lucie County, Florida.
  • Claims must be brought individually, not as a class, to the extent the law allows. Both parties waive jury trial to the extent the law allows.
  • The prevailing party may recover reasonable attorney's fees.
  • You may not assign these Terms without our consent. We may use subcontractors and remain responsible for them.
  • These Terms, your Order Form, and the DPA are the entire agreement. If any part is unenforceable, the rest remains in effect.
  • We may update these Terms with 30 days' notice. Changes do not apply to your current paid term unless you agree.
  • Notices to us go to admin@taodigitalagency.com. Notices to you go to the email on your account.

247 Routine, a product of TAO Digital Agency LLC
admin@taodigitalagency.com